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Be sure to write to your audience. Most of the visitors to this page will be homeowners looking for a trustworthy solution to their pest problems. If they have a specific need, such as a rodent infestation, a section that talks directly about rodent control (with a photo to the right) will quickly catch their attention. Other readers will simply move to the next section if they're not interested. If your reader has a general need, he or she will be looking to see \"how\" you do pest control, and may read a targeted section even though that service is not needed.</p>\n<p>Use bullet points to:</p>\n<ul>\n  <li>highlight specific steps you take during a pest control visit.</li>\n  <li>locations you treat around, and inside, a home.</li>\n  <li>give details for a pest control program highlighted.</li>\n</ul>\n<p>There are many directions you can go with this first section. 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Whatever direction you choose to go, be sure to insert important points that will affect the buying decision of your reader. No two readers are the same. Cover all your bases. Connect with readers who are concerned about chemicals. Connect with readers who have pets. 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